Wix vs WordPress: Which Website Builder is Right for You?

wix vs wordpress

Written By seankivi

I have been designing and building WordPress websites since 2017. Since then, I have been blogging and teaching people how to save money building a website.

April 6, 2023

Are you ready to build a website but overwhelmed by all the options? Trust me. You’re not alone. As entrepreneurs, we know that choosing the right website builder can be a daunting task. That’s why I’m here to help you compare two of the most popular options: WordPress vs. Wix.

Now, we know everyone has their preferences and needs regarding website builders.

But as someone who has been there, done that, and seen the SEO results, I highly recommend WordPress.

However, I’m not here to be biased.

This blog post will help you determine which website builder is right for your business.

So sit back, relax, and let’s dive into the world of WordPress vs. Wix.

What is WordPress and its features?

WordPress is a content management system allowing you to build and customize websites easily. 

It has a vast array of features making it a popular choice for website builders. 

You can work with developers to create custom or download plugins to add functionality to your website. 

WordPress can be customized for your needs, whether you’re a blogger, a small business owner, or a large corporation. 

Its flexibility and customization options make it popular for website builders who want to create a unique online presence. 

And personally speaking, I have three websites. All of them are hosted on WordPress!

I love the flexibility of the platform!


wix vs wordpress

What is WIX, and what are its features?

Wix is a website builder with a user-friendly interface and drag-and-drop design capabilities. 

It offers a range of features that make it a popular choice for small business owners and non-technical users. 

You can customize Wix almost much as you can a WordPress website. 

However, you may need to look online and find some tutorials. 

Please remember that Wix has a limited set of plugins for you to use. 

For most people, it will not make a difference. 

If you are running a small business, Wix can accept payments and let you list items and services.  

You don’t need to know coding to use Wix, unlike WordPress.

But knowing at least a bit will improve your Wix website. 

Wix is a popular choice for an easy-to-use website builder requiring little technical knowledge. 

Its affordable pricing plans make it an attractive option for starting small business owners.

You can get started with Wix for free, allowing your website to grow as your business grows. 

Wix vs. WordPress Pros and Cons

While both Wix and WordPress are highly popular content management systems, both have positives and negatives. 

I will cover these pros and cons to help you understand which is best for your business. 

WordPress Pros & Cons

Here are some of the advantages and disadvantages of using WordPress:


  1. Flexibility: WordPress is highly flexible and can be used to build any website, from simple blogs to complex e-commerce stores.
  2. Customization options: With thousands of themes and plugins available, WordPress offers a wide range of customization options that allow you to create a unique online presence.
  3. SEO-friendly: WordPress is built with SEO in mind, making it easier for your website to rank higher on search engines.
  4. Community support: WordPress has a large community of users who create and share themes, plugins, and other resources, making it easier to find the help you need.


  1. Learning curve: While WordPress is user-friendly, there is still a learning curve involved in using it. The learning curve can be a disadvantage for those new to website building.
  2. Maintenance and updates: WordPress requires regular updates to ensure your website stays secure and up-to-date. The updates can be time-consuming and may require technical knowledge.

Overall, WordPress is a powerful website builder that offers a range of customization options and is SEO-friendly.

However, it does have a learning curve and requires regular maintenance and updates to keep your website running smoothly.

Pros & Cons of Wix

Just like WordPress, Wix has its own set of pros and cons. 

Here are some of the advantages and disadvantages of using Wix:


  1. Ease of use: Wix is very easy to use. You can get a website up and running within an hour. 
  2. Built-in features: Wix offers a range of built-in features, making it perfect for any business. 
  3. Customer support: Wix offers 24/7 customer support. No matter what or when you need help, Wix has got you covered. 
  4. Affordable pricing: Wix offers a range of pricing plans. Unlike WordPress, where you usually need to pay yearly, you can 


  1. Limited customization options: While Wix offers a range of pre-designed templates, its customization options are limited. Unlike WordPress, you cannot install multiple plugins or have many customization options. 
  2. Scalability: Wix can limit larger websites, as it is less scalable than WordPress.

Overall, Wix is a user-friendly website builder offering various features and affordable pricing plans.

However, its customization options are limited and may not be suitable for larger websites.

Wix vs. WordPress Security

When it comes to website security, both Wix and WordPress take it seriously. 

However, there are some differences in the way each platform handles security.

Wix offers built-in security features such as SSL certificates, spam protection, and automatic backups.  

These features help keep your website safe from potential threats.

On the other hand, WordPress offers a range of security plugins that can help protect your website from potential threats. 

These plugins offer solutions from various developers around the world. 

One advantage of WordPress is that it is an open-source platform, meaning developers can audit the code and identify and fix security vulnerabilities. 

The result is a more secure platform over time.

Another advantage of WordPress is that it has a large community of users.

These users create and share security resources, making finding the help you need easier if you encounter a security issue.

Ultimately, both Wix and WordPress offer good security features, but WordPress may be a more secure option due to its flexibility and community support. 

However, it’s important to note that the security of your website ultimately depends on how well you maintain it and how strong your passwords are. 

Are both platforms mobile-friendly?

Having a website isn’t enough these days. You need to ensure people can use the website from any device. 

Making a mobile responsive website is easy, whether you choose WordPress or Wix. 

WordPress offers a wide range of mobile-responsive themes, and you can use plugins to make your website even more mobile-friendly.

These plugins can help you optimize your website for smaller screens, reduce page load times, and ensure that your website is easily navigable on a mobile device.

Wix also offers mobile-responsive templates, and you can preview how your website will look on different devices before publishing. 

However, unlike WordPress, Wix doesn’t offer mobile-specific plugins or customization options. 

But you won’t need them because Wix allows you to fix your website for mobile before publishing.

WordPress vs. Wix: Which is Right for You?

Now that we’ve looked at WordPress’s and Wix’s features, pros, and cons, you might wonder which is the right choice for your website.

Here are some factors to consider when choosing between WordPress and Wix:

Technical expertise: If you have some technical knowledge and want more customization options, WordPress might be your better choice. However, if you have little technical knowledge and want a simpler website builder, Wix might be the better option.

Budget: Wix offers a range of pricing plans to suit different budgets, making it an affordable option for small business owners.

However, if you’re willing to invest more in your website and want more customization options, WordPress might be the better choice.

Website goals: Consider the purpose of your website. If you’re building a simple blog or a small business website, Wix might be sufficient.

However, if you’re building a large e-commerce store or a complex website with many features, WordPress might be the better option.

Ultimately, the choice between WordPress and Wix comes from your needs and preferences. 

Both platforms offer a range of features and benefits, and it’s up to you to decide which is best for your website.

Wix Vs WordPress: My thoughts

What do I think?

You should learn to set up a WordPress website. 

There are many reasons for this, but in my experience, the biggest is SEO. 

When I wrote my first website in 2017, I used Wix. I was trying to understand why people were unable to find my website. 

Of course, during that time, I had limited knowledge of SEO. Today I have greater knowledge of SEO, which is why you are reading this page. 

The issue could have just been me – not Wix.

Whatever you choose, you will have fun building your new website. 

A piece of advice: start a website today!

Be sure to get started on building your website. 

The longer you put it off, the longer it will take to see the desired results. 

Whether you’re starting a:

  • Blog
  • E-commerce store
  • Small business website

Every day you delay is a missed opportunity to reach your audience and grow your business.

Building a website may seem scary, but using the right website builder and resources is easier.

Plus, the benefits of having a website are numerous. 

Not only does it allow you to establish an online presence, but it also helps you connect with your audience and showcase your brand.

So don’t wait any longer. 

Take action today and start building your website. Whether you choose WordPress or Wix, plenty of resources are available to help you get started. 

With each step you take, you’ll be closer to achieving your online goals and reaching your audience.

Need a little help with your WordPress website?

Fill out the form below and let me know what I can do for you. 

Or you can read more about building a WordPress website.

What do you need help with?

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